Our Mission
To inspire and empower individuals, organizations, and communities to embrace sustainable practices that protect and enhance the health of our planet for current and future generations. We believe that sustainability is not just an environmental issue, but a social and economic one as well, and that it requires a holistic approach that considers the interdependence of all aspects of our world.
Through education, advocacy, and collaborative partnerships, we aim to build a more sustainable future by promoting best practices for reducing waste, implementing sustainable agricultural practices, conserving resources, and promoting equity and justice in all areas of life. We recognize the urgency of the current climate crisis and are committed to supporting the transition to a more sustainable, regenerative society.
Our goal is to create a world where sustainability is not just an option, but a way of life, where individuals and communities have the knowledge and resources to make choices that promote the health and wellbeing of people and the planet. We believe that by working together, we can create a more just, equitable, and sustainable world for all.
Current Projects
Biodiversity The Documentary
Conventional farming methods have severely impacted human health and contributed to many environmental crises that we face today. Regenerative Agriculture is the key to restoring human health, unlocking climate restoration, and providing ecological stability for generations to come.
Research
Collaborating with industry experts to provide and latest research on how sustainable agriculture can positively impact the soil, human, and climate health.
Information campaigns
Through education, advocacy, and partnerships, we seek to empower farmers, consumers, and policymakers to embrace sustainable agriculture practices.
Meet Our Team
Jon Alba
Executive Director
Jon Alba is an Engineer and content creator from Houston, Texas.
Jon is a dedicated host of a podcast based in Houston, Texas. With a focus on climate, sustainability, health and wellness, and society news topics, Jon is passionate about sharing sustainable solutions that will leave a positive impact on our ecosystem for future generations. As a loving husband and father of four, he is driven to create a better world for his children and their children. Jon's mission is to inspire and educate through his podcast, providing insights and discussions on topics that matter for a brighter future
James Hicks
Treasure Director
James Hicks is a successful Packaging Engineer working for Dow Chemical.
He has a passion for finding innovative packaging solutions that are both sustainable and efficient. Outside of work, James is an avid runner and enjoys cooking healthy, nutritious meals. He is particularly interested in the Keto and Carnivore diets and has been exploring these lifestyles for several years. James also loves to travel, and his favorite way to do so is by going on cruises with his wife of 22 years, Lisa. Together, they have a wonderful 16-year-old daughter named Brandi, who is the joy of their lives. James is a dedicated family man and enjoys spending quality time with his loved ones
Juan Nava
Program Director
Juan Nava is a 28 year old fitness enthusiast, business owner, and husband.
Juan has been into fitness since the age of 15. As he got older he engulfed himself into fitness and began to learn just how important food is for our body and the importance of how our food is grown. This passion for health has blossomed into being an owner of a supplement and training company. Juan's day to day consists of being a process operator at a chemical plant and working on his companies. When he's not at work or in the gym, he love's spending time outdoors with his beautiful wife.
Biodiversity The Documentary
The Documentary aims to promote and advance regenerative agriculture practices in order to revitalize the health of our planet's soil, ecosystems, and communities. We believe that regenerative agriculture has the power to transform the way we produce food, restoring balance and resilience to the natural world while simultaneously providing economic and social benefits to farmers and communities.
We are committed to fostering a sustainable and equitable food system that honors the interconnectedness of all life and fosters the health and wellbeing of people and the planet.
Ultimately, our goal is to create a world where Sustainable agriculture is the norm, rather than the exception, and where we are all stewards of the land, working in harmony with nature to create a brighter, more hopeful future for generations to come.
Once the documentary is complete Our Sustainable Footprint will create FREE video training content from the used and unused footage for Farmers and Land stewards around the world. We want to provide accessible resources to help farmers and ranchers transition to regenerative and sustainable farming practices without having to attend expensive seminars and conferences.
Trailers
Taylor Collins
Roam Ranch
Austin Dillon
Counter Culture Farm
